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Brand Strategy Consultant - ( Strategy Lead )
 

June 2024 - Present

  • Led India market entry strategy for a ₹2,000 Cr+ global fintech brand, defining positioning, RTBs , and exporter-focused GTM; oversaw production of 3 brand films/TVCs and built a full-funnel ecosystem aimed at delivering ~47M reach and a high-intent MSME pipeline.

  • Led Brand Strategy for launch of DENSO SENSE for DENSO (~US$47.9B global automotive major), shaping positioning, identity, and communications to translate OEM-grade diagnostics into an accessible aftermarket platform with a distinctive, disruptive visual language. https://sense.denso.co.in/

  • Built brand and GTM foundations for MasinAI, an AI-led construction intelligence company, reframing it from software to decision infrastructure across project lifecycles. https://masin.ai/

  • Repositioned LiveWell globally, a insurance-tech brand, redefining narrative, identity, and experience to drive digital-first insurance adoption in India. https://www.livwell.asia/

  • Designed behavioural adoption strategy for Spark Minda, shifting marketing from product push to usage confidence and habit formation for a yet to be launched campaign including 2 TVC’s , media , influencer and SEO plan .

  • Led Global brand identity development for HexL, a construction-equipment manufacturer, establishing positioning, architecture, and market narrative across emerging international markets.

  • Also worked for brands like Acnestar , Mamy Poko Pants , Jio Finance, HopHop etc as a Strategy/Project Lead (Working with Grapes worldwide )

Assistant General Manager  Brand Marketing

Aliens Group

Feb 2024 – Jun 2024

  • Led brand marketing for a ₹3,900 Cr portfolio spanning Space Station (~₹2,200 Cr) and Aliens HUB (~₹1,200 Cr).

  • Owned ₹11Cr annual brand budget and developed integrated brand positioning across all touchpoints- digital, retail, site experience, and sales communication

  • Drove a lean 3-member team, building structured brand SOPs, communication systems, and execution governance across projects.

  • Designed and launched a new website, enhancing UX and increasing qualified daily enquiries by 10% within 60 days.

  • With new brand SOPs in place, contributed to ~₹45 Cr monthly sales velocity across flagship projects.

  • Improved lead qualification from 19% to 35% through collaboration with the in-house performance team, managing ~₹1.2–1.5 Cr monthly media investment.

  • Worked as part of the core cross-functional team that helped secure ₹465 Cr in institutional funding

Health-Related Career Break

Jul 2023 – Feb 2024 

Health related sabbatical to overcome a life threatening illness

Planning Director - Brand Strategy

Foxymoron Media Solutions

Jun 2022 – Jul 2023

  • Led Brand strategy for a ₹30 Cr+ multi-brand portfolio across FMCG , Spirits , Auto and Consumer Durables

  • Drove outcome-based marketing frameworks (brand positioning → media architecture → conversion systems), resulting in a ₹1 Cr incremental retainer expansion retainer growth through competitive pitch wins

  • Built annual digital AOPs grounded in category mapping, consumer segmentation, and competitive intelligence, aligning brand narrative with measurable business KPIs.

  • Worked with media teams across paid media; enabled full-funnel scale (e.g., 2.6M+ visits for a national appliance brand while reducing ACOS to13.9% (Amazon) and 156% growth (Flipkart) and reduced CPV by 70% (YT)).

  • Introduced innovation-led media solutions (CTV, Native, Image Recognition) to elevate engagement benchmarks and differentiate client positioning.

  • Partnered with global and national brands including TVS, Kellogg’s, A.O. Smith, Kingfisher, and others across B2C and B2B ecosystems.t research to uncover unique consumer insights and boost brand management and marketing outcomes

Territory Marketing Manager

Pernod Ricard India

Dec 2019 – Jun 2022

  • Led regional marketing for a ₹400 Cr combined premium spirits portfolio, managing ₹15 Cr annual budget across 5 channels (ATL, BTL, retail, experiential, digital) across 2 states .

  • Delivered market share gains: Chivas Regal (28% → 40%) and Ballantine’s (18% → 37%), establishing leadership in super-premium and premium Scotch segments and Maintained Segment leadership across Vodka, BIO Wines, and BII portfolios (100 Pipers, Something Special).

  • Launched Chivas 15 in Tamil Nadu through strategic sponsorships, key account partnerships, and experiential launches across major hospitality chains and set up exclusive branded Lounges and zones to develop brand salience and aspirational positioning

  • Opened 4 branded retail outlets, leveraging demographic analytics and location intelligence to optimize store placement and footfall conversion.

  • Strengthened semi-rural penetration for 100 Pipers by aligning distribution expansion with targeted merchandising and key account strategy.

  • Executed 20–25 campaigns per month, partnering with international hospitality chains and high-footfall cultural events to reinforce premium brand positioning.

  • Managed multifunctional agency and vendor ecosystems, ensuring seamless execution, while upholding brand integrity across consumer and trade activations.

  • Developed data-driven consumer segmentation and engagement frameworks to fine-tune promotional strategies and improve ROI on media investments.

Assistant Manager – Marketing

Archer Daniel Midlands (ADM)

Oct 2018 – Dec 2019

  • Scaled two pet food brands (Ganador & Minino) from launch to ₹32 Cr annual revenue, establishing pan-India distribution and retail presence.

  • Built national marketing systems and retail SOPs; led a 32-member field force to drive structured market execution.

  • Designed sampling, merchandising, and region-led activations to maximize spend efficiency and accelerate retail trials.

  • Launched 2 variants via dealer-led flash incentives, securing 5 tons of confirmed orders at launch.

  • Managed ₹5 Cr marketing budget across ATL/BTL and digital initiatives to drive visibility and repeat purchase.

  • Strengthened a ₹200 Cr B2B portfolio (Aqua, Poultry, Livestock) through primary research-led value propositions and solution-basket marketing.

  • Delivered 25% MoM order growth in targeted B2B markets via account-based and dealer activation programs.

Assistant Marketing Manager

VKL Food Solutions Enterprise

May 2016 – Oct 2018

  • Led B2B marketing strategy for a ₹400 Cr organization operating across 6 categories , 3 BU’s and 13+ countries, partnering directly with category heads to drive penetration and revenue acceleration.

  • Expanded international footprint by launching 3 new categories across 6 countries, building account-based marketing programs and category-specific value propositions to support sales teams.

  • Owned end-to-end marketing transformation with a ₹1 Cr annual budget, designing structured budgeting frameworks, governance models, and cross-functional workflows to improve marketing ROI and execution speed.

  • Developed a cohesive value proposition framework spanning chefs, F&B managers, and procurement leaders, aligning solution-basket offerings across categories to strengthen value perception and drive qualified engagement.

  • Scaled LinkedIn presence organically , establishing thought leadership in the food service ecosystem.

Education

PGDM

Integrated Marketing Communications

2014-2016 

K.J. Somaiya Institute of
Management Studies & Research

Integrated Marketing Communications
Mumbai

Bachelor of Engineering

Mechanical Engineering

2008–2012

Amrita School Of Engineering

Coimbatore

Skills

Brand Management
Brand Strategy
Strategic Planning
Sales Enablement
Consumer Insights

ATL - BTL
Budgeting
Marketing Operation
Brand Positioning
Market Research

Languages

English 

Hindi

Malayalam

Tamil

ACHIEVEMENTS

  • Achieved 97%ile in CAT, demonstrating advanced analytics and problem-solving skills .

  • Was a part of the team that designed , fabricated and developed an ATV race vehicle as SAE BAJAnational finalist, showcasing technical expertise ,Team work , Problem solving capabilities andleadership.

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