Brand Strategy Consultant - ( Strategy Lead )

June 2024 - Present

Currently a Full time consultant with Grapes Worldwide

Lead end-to-end brand strategy and full-funnel marketing for global and national brands across sectors, delivering impactful positioning, identity, GTM, and data-driven SMM as a consultant for multinational agency.
Translated deep consumer and category insights into actionable brand narratives, digital strategies, and content frameworks, driving differentiation and growth.
Developed multi-channel engagement strategies—from audience research and emotional/functional positioning, to influencer programs, digital activation, and campaign execution—ensuring measurable impact across the brand lifecycle.
Demonstrated expertise in cultural and competitive analysis, identity systems, and data-driven storytelling to architect brand platforms that achieved market relevance and long-term affinity.
Recognized for delivering holistic solutions, aligning brand purpose with execution to create scalable, innovative identities for legacy, challenger, and tech-driven brands
Brand Portfolio - Eicher , Denso , Masin AI , Derneberger(Ger) , Livwell(SG) , Mankind Pharma , SW Residential (UK)

Download CV

Assistant General Manager Brand Marketing

Aliens Group

Feb 2024 – Jun 2024

A Real estate company focused on innovative and quality-driven projects.

Crafted and executed Aliens Group's comprehensive brand positioning strategy,
Ensuring strategic alignment with corporate goals and consistent branding across all channels
Led targeted marketing campaigns with data-driven performance analysis, developing innovative customer segmentation strategies to drive business growth
Collaborate with creative teams to produce impactful content and design, enhancing brand communication both online and offline.
Developed performance marketing initiatives for lead generation, establishing a productive sales pipeline and enhancing market penetration
Demonstrated exceptional team leadership by motivating and energizing cross-functional teams, fostering collaborative environments that achieved business objectives
Own the brand budget, ensuring effective marketing investment(media Planning),and stay current with industry trends to drive innovation.

Planning Director - Brand Strategy

Foxymoron Media Solutions

Jun 2022 – Jul 2023

A digital marketing agency providing integrated solutions for Brand management.

Developed targeted communication strategies for Global brands such as TVS,
Kellogg's, A.O Smith, and Kingfisher using demographic, socio-economic, and market data insights
Generated customized Annual Digital Marketing Operating Plans (AOPs) through comprehensive market and competitor research
Demonstrated agile strategic problem-solving by rapidly adapting marketing plans to client brief alterations and digital policy changes
Applied advanced proficiency in website analytics, SEO, and market research to uncover unique consumer insights and boost brand management and marketing outcomes

Territory Marketing Manager

Pernod Ricard India

Dec 2019 – Jun 2022

A Global giant specializing in high-quality spirits and wine.

Spearheaded integrated marketing strategies for a portfolio of premium spirits, resulting in significant market
share gains—Chivas Regal (28% → 40%) and Ballantine’s (18% → 37%)—in a highly competitive region.
Maintained dominant category leadership for 100 Pipers and Absolut Vodka, driving sustained visibility, consumer loyalty, and trade preference.
Led end-to-end regional brand management, including strategy, budgeting, ATL/BTL execution, and real-time performance optimization across retail, events, and digital channels.
Managed multifunctional agency and vendor ecosystems, ensuring seamless execution of 10–20 campaigns per month, while upholding brand integrity across consumer and trade activations.
Developed data-driven consumer segmentation and engagement frameworks to fine-tune promotional strategies and improve ROI on media investments.
Collaborated closely with sales leadership to align marketing efforts with regional business goals, successfully influencing route-to-market strategies and retail penetration.

Assistant Manager – Marketing

Archer Daniel Midlands (ADM)

Oct 2018 – Dec 2019

Global leader in both human and animal nutrition.

Spearheaded marketing for ADM India’s Animal Nutrition division, driving B2C growth for Ganador & Minino

while reinforcing leadership in livestock and aquaculture.
Built and scaled the marketing function from scratch, implementing global-aligned systems for budgeting,

reporting, and stakeholder collaboration.
Executed 360° ATL/BTL campaigns across digital, retail, and influencer channels, boosting visibility, retail trials,

and consumer engagement.
Developed a digital roadmap for Ganador and crafted B2B value propositions for Aqua, Poultry & Cattle

divisions, fueling product launches, trade partnerships, and market share gains.

Assistant Marketing Manager

VKL Food Solutions Enterprise

May 2016 – Oct 2018

A leading name in delivering tailored Food & Beverage solutions

Owned B2B marketing & communication strategy for VSPL, boosting brand visibility and credibility through

digital campaigns, industry events, and trade partnerships.
Led content, social media, and event marketing, aligning brand narratives across platforms to reinforce VSPL’s

value proposition in the food service industry.
Established structured marketing operations (budgeting, workflows, governance), improving efficiency and

reducing turnaround times.
Executed integrated digital & on-ground campaigns with market-specific messaging, driving stronger

engagement and lead conversion among chefs, F&B managers, and procurement heads.

Education

PGDM

Integrated Marketing Communications

2014-2016

K.J. Somaiya Institute of
Management Studies & Research

Integrated Marketing Communications
Mumbai

Bachelor of Engineering

Mechanical Engineering

2008–2012

Amrita School Of Engineering

Coimbatore

Skills

Brand Management
Brand Strategy
Strategic Planning
Sales Enablement
Consumer Insights

ATL - BTL
Budgeting
Marketing Operation
Brand Positioning
Market Research

Languages

English

Hindi

Malayalam

Tamil

ACHIEVEMENTS

Achieved 97%ile in CAT, demonstrating advanced analytics and problem-solving skills .
Was a part of the team that designed , fabricated and developed an ATV race vehicle as SAE BAJAnational finalist, showcasing technical expertise ,Team work , Problem solving capabilities andleadership.